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* Tous les textes de cet événements sont en anglais seulement car l'événement a eu lieu en anglais à Toronto.

The YMA is pleased to present its Children, Youth & Media Conference, to be held in November 2025 (Date to be confirmed) in Toronto – a one-day event. Registration Ends on Nov. 1st

The conference is an idea exchange, training and development forum for Canada’s youth screen-based media professionals. More than 200 delegates are expected to attend this unique event, featuring leading experts who will address programming trends and provide insights into young people’s needs and interests. The lineup includes themed workshops, talks, screenings, discussions and meetings with prestigious guests from Canada and abroad.

In conjunction with the amazing list of speakers, panelists and moderators at the conference, the 2025 YMA Andra Sheffer Scholarship winner will be announced, the YMA AGM will occur and Board members elected, and finally the YMA Prix Jeunesse will be available online to showcase the 2025 Awards of Excellence material and the 2024 Prix Jeunesse International– Munich. 

Bienvenue à la conférence YMA Youtn Media 2025 !

Imagining the Media That Shapes Us
Imaginer les médias qui nous façonnent

Rejoignez-nous le 19 novembre 2025 aux studios Glenn Gould de la CBC à Toronto. Nous attendons des intervenants passionnants et plusieurs autres experts tout au long de la journée.

 

DATES IMPORTANTES

12 novembre 2025, 12:15 : AGA de l'AMJ
19 novembre 2024, 08:00 : Conférence

15 septembre 2025, 7:00 : Ouverture des inscriptions
10 novembre 2025, 23:00 : Clôture des inscriptions

 

FRAIS D'INSCRIPTION

Inscriptions hâtives jusqu'au 16 octobre 2024. Les tarifs pourraient augmenter par la suite.

Inscription : 275 $ (375 $ - non membre)
 

*Frais d'administration de 5% en sus.

S'INSCRIRE à la conférence à partir du 15 sept

Hébergement - Hôtel

Nous avons réservé un bloc de chambres au Residence Inn, situé à 5 minutes à pied des studios Glenn Gould.

Un grand congrès se tient actuellement dans le centre-ville de Toronto, ce qui explique les tarifs très élevés des hôtels, MAIS nous sommes heureux d'avoir obtenu un tarif préférentiel.

Vous trouverez ci-dessous les informations nécessaires pour effectuer votre réservation en ligne. 

Date de début : mardi 18 novembre 2025

Date de fin : jeudi 20 novembre 2025

Hôtel(s) proposant un tarif spécial pour les groupes :

  • Residence Inn Toronto Downtown/Entertainment District à 300$ CAD par nuit - Dernière journèe pour réserver : 7 nov. 2025. Après, le tarif préférentiel sera disponible que selon l'occupation.

 

Réserver 

 

 

PROGRAMME

À venir

 

HORAIRE

8h00-8h45 : Inscriptions et petit déjeuner
8h30-8h45 : Opening Address (DG et Coprésidente)
8h45-9h45 : Conférence #1 - Because It’s 2025! - AI​

​​​​​​
9h45-10h00 : Pause


10h00-11h00: Conférence #2 - The ABCs of Gen Alpha and Beta - Getting to know the audience
11h00-12h00 : Conférence #3 - YouTube & Discoverability: Tools, Trends, and Tactics to Grow Your Audience


12h00 -13h00 extended to13h30 : Lunch


13h00 - 13h30 : Keynote Speakers: (more information to come...)
13h30-14h30 : Conférence #4 - Beyond Broadcast: Building Big Audiences for Every Screen - YouTube applied
14h30-15h30 : Conférence #5 - The Importance of Trust in Indigenous Productions: Demystifying Narrative Sovereignty


15h30-15h45 : Pause


15h45-16h45 : Conférence #6 - Canada-International Treaty Co-Productions in Film & TV: Opportunities and Challenges
16h45-17h15 : Closing Speaker: Guest - The energy is here!

17h15 -19h00 : Networking Gettogether Celebration

AVIS DE CONVOCATION À L'AGA

L'Assemblée générale annuelle (AGA) de l'Alliance Médias Jeunesse se tiendra le 12 novembre 2025 de 12h15 à 13h15, en ligne, et sera ouverte aux membres uniquement. Le nombre de places en personne est limité. Veuillez-vous inscrire à l'avance pour obtenir le lien d'accès lors de votre inscription à la réunion. 

Consulter le Rapport d'activité annuel 2025 en ligne (prochainement)

 

S'INSCRIRE à l'AGA

SESSIONS

Merci au Fonds des Médias du Canada pour sa commandite. 

1. AI, Because It’s 2025!

Whether in live action or animation, it’s time to integrate tools into your next project plans. Virtual sets, artificial intelligence, real-time animation, and optimized creative pipelines will soon be essential. Don’t miss this exciting meeting point of creativity and innovation. The panelists collectively offer a deep, interdisciplinary view—from studio-level AI integration to academic frameworks, child-focused ethics, digital play, and immersive narrative development.

 

2. The ABCs of Gen Alpha and Beta - Getting to know your audience

What You Need to Know About the Kids of Today and Tomorrow Gen Alpha—and the just-arriving Gen Beta—are growing up in an era shaped by uncertainty, climate crisis, identity fluidity, digital saturation, and a rapidly shifting global landscape. What does this mean for the stories we tell—and how we tell them? In this keynote, Kim Wilson draws from her research at the Children’s Media Lab, real-world insights from user and focus testing conducted through OneFish TwoFish Consulting, and a thorough review of emerging Gen Alpha/Beta literature to offer a deep, nuanced portrait of today’s and tomorrow’s kids. Touching on themes like interests, identity, play, and platforms, this session offers a deep dive into the emotional needs, values, and creative expectations of today’s and tomorrow’s kids. With powerful quotes from kids themselves and actionable takeaways for content creators, it’s a future-focused session grounded in what young audiences truly want and need.

 

3.  YouTube & Discoverability: Tools, Trends, and Tactics to Grow Your Audience

Join Stephanie Wilson Bonin and Mac Malik from YouTube for an insightful session on how to maximize the visibility of educational and children’s content on the platform. This presentation will explore YouTube’s discoverability tools and analytics, with a focus on the YouTube Player for Education—an ad-free, curated environment designed to support learning. Gain practical tips and strategic insights to help your content reach and engage the right audiences

4.  Keynote Speaker:- (TBC)– a success story
Two special guests share their journey and the factors behind your success—particularly how they’ve managed to reach such a wide yet targeted audience across multiple media platforms. Their experience stands as a powerful example of discoverability done right

5. Beyond Broadcast: Building Big Audiences for Every Screen - YouTube and more

In today’s oversaturated digital landscape, reaching children and families requires more than just presence—it demands purpose, creativity, and strategic thinking. In this session, panelists will exchange ideas on how to successfully grow children’s content across platforms like YouTube, Roblox, and social media, even with modest budgets. A recurring question from our organizing committee—and one that will guide this discussion—is how to stand out without simply replicating what others have done. What truly connects with today’s children and families? The conversation will explore adapting IPs for digital-native audiences, building fan engagement, extending brands into interactive environments, and navigating monetization and compliance challenges. This session is for creators, producers, and media professionals seeking fresh, effective approaches to connecting with young audiences across every screen.

6. The Importance of Trust in Indigenous Productions: Demystifying Narrative Sovereignty

This panel explores Indigenous narrative sovereignty and the keys to respectful, equitable collaboration between Indigenous and non-Indigenous production companies. Panelists will discuss how trust, transparency, and active listening are essential to creating authentic stories led by Indigenous communities. Through real-world examples, the conversation will highlight the growth of Indigenous media in Canada, including APTN’s pivotal role over the past 25 years. The panel will also address current challenges, best practices, and future paths for culturally respectful audiovisual production. A must-attend for industry professionals seeking to build fair, lasting partnerships rooted in Indigenous narrative sovereignty.

7.   International Co-Productions and Productions in films, series and others:  How to Partner for a Global Audience
As U.S. protectionism and shifting incentives reshape Canada’s audiovisual landscape, international co-film, tv and media production is becoming an essential business model in the kids’ media industry. This panel brings together producers, and funding representatives to explore the co-pro opportunities and challenges, including: the benefits of the Canadian treaties’ framework, designing projects at co-development stage, key steps to building relationships with future international partners in films, series and other media productions. Focusing on both creative and financial dimensions, the discussion will also cover the vital role for co-productions and productions, that shape reception, attract funding, and enhance cultural exchange. Attendees will leave equipped with best practices and actionable insights, alongside strategies for leveraging support, and other key organizations to successfully develop and showcase international project

8.  The energy is there !

In closing, attend a motivational talk with writer-director Tope Babalola, a digital content creator with over 2 million followers across YouTube and TikTok. The Winnipeg-born Babalola is also a filmmaker and creative executive in Toronto, where he's developing a series of projects, including coming-of age young teen mystery series. From TikTok and Instagram to YouTube Shorts and emerging platforms, storytellers are redefining pacing, genre, and engagement for a young generation raised on quick hits and interactive content. So where does that leave more traditional programming? We’ll hear from a leader with insight into both the digital media world and the viewing habits of young consumers about how the visual storytelling landscape and episodic content has changed, as well as how the traditional industry can change with it while not losing sight of what makes traditional platforms unique and important.

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