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* Tous les textes de cet événements sont en anglais seulement car l'événement a eu lieu en anglais à Toronto.

The YMA is pleased to present its Children, Youth & Media Conference, to be held in November 2025 (Date to be confirmed) in Toronto – a one-day event. Registration Ends on Nov. 1st

The conference is an idea exchange, training and development forum for Canada’s youth screen-based media professionals. More than 200 delegates are expected to attend this unique event, featuring leading experts who will address programming trends and provide insights into young people’s needs and interests. The lineup includes themed workshops, talks, screenings, discussions and meetings with prestigious guests from Canada and abroad.

In conjunction with the amazing list of speakers, panelists and moderators at the conference, the 2026 YMA Andra Sheffer Scholarship winner will be announced

This year the YMA AGM will happen one week earlier online to elect the YMA Board of Directors 2025-26,

Welcome to the 2025 YMA Youtn Media Conference !

Imagining the Media That Shapes Us

Join us on November 19 2025 at the Glenn Gould Studios at the CBC in Toronto. We're expecting some fascinating panelists throughout the day, like 2 special guests, one closing speaker, YouTube Canada representatives, and a number of other experts.

 

IMPORTANT DATES

Nov. 12 2025, 12:15 :the YMA AGM (online)
Nov. 19 2025, 08:00 : Conférence

Sept. 15 2025, 7:00 : Registration opens
Nov. 10 2025, 23:00 : Registration closes

 

REGISTRATION FEES

Early registration until October 16, 2024. Rates may increase after this date.

Registration: $275 ($375 for non-members)

 

*Administration Fees: 5% extra.

Register Here - Starts Sept 15

Lodging - Hotel

We have secured a block of rooms at the Residence Inn, 5 min. walk to the Glenn Gould Studios.

There is a large convention in the downtown Toronto area thus hotel rates are very high BUT we are please to have secured a better rate

You will find the information for the online reservation link below. 

Start Date: Tuesday, Nov 18, 2025

End Date: Thursday, Nov 20, 2025

Hotel(s) offering a special group rate:

  • Residence Inn Toronto Downtown/Entertainment District for $300 CAD per night - Last Day to Book : Nov 7th, 2025. After, the rate will be honored depending on availability

 

BOOK A ROOM 

 

Program

To come

SCHEDULE

8h00-8h45 : Registration and Continental Breakfast
8h30-8h45 : Opening Address
8h45-9h45 : Conference #1 - Because It’s 2025! - AI​

​​​​​​
9h45-10h00 : Break


10h00-11h00: Conference #2 - The ABCs of Gen Alpha and Beta - Getting to know the audience
11h00-12h00 : Conference #3 - YouTube & Discoverability: Tools, Trends, and Tactics to Grow Your Audience


12h00 -13h00 extended to13h30 : Lunch


13h00 - 13h30 : Keynote Speakers: (more information to come...)
13h30-14h30 : Conference #4 - Beyond Broadcast: Building Big Audiences for Every Screen - YouTube applied
14h30-15h30 : Conference #5 - The Importance of Trust in Indigenous Productions: Demystifying Narrative Sovereignty


15h30-15h45 : Break


15h45-16h45 : Conference #6 - Canada-International Treaty Co-Productions in Film & TV: Opportunities and Challenges
16h45-17h15 : Closing Speaker: Guest - The energy is here!

17h15 -19h00 : Networking Gettogether Celebration

NOTICE OF AGM

The Youth Media Alliance’s Annual General Meeting (AGM) will be held on November 12, 2025, from 12:15 p.m. to 1:15 p.m. (ET), online, and will be open to members only. In-person attendance is limited. Please register in advance to receive the access link when signing up for the conference.

View the 2025 Annual Activity Report online (coming soon).

 

REGISTER for the AGM

SESSIONS

Thank you to the Canada Media Fund for its sponsorship. 

1. AI, Because It’s 2025!

Whether in live action or animation, it’s time to integrate tools into your next project plans. Virtual sets, artificial intelligence, real-time animation, and optimized creative pipelines will soon be essential. Don’t miss this exciting meeting point of creativity and innovation. The panelists collectively offer a deep, interdisciplinary view—from studio-level AI integration to academic frameworks, child-focused ethics, digital play, and immersive narrative development.

 

2. The ABCs of Gen Alpha and Beta - Getting to know your audience

What You Need to Know About the Kids of Today and Tomorrow Gen Alpha—and the just-arriving Gen Beta—are growing up in an era shaped by uncertainty, climate crisis, identity fluidity, digital saturation, and a rapidly shifting global landscape. What does this mean for the stories we tell—and how we tell them? In this keynote, Kim Wilson draws from her research at the Children’s Media Lab, real-world insights from user and focus testing conducted through OneFish TwoFish Consulting, and a thorough review of emerging Gen Alpha/Beta literature to offer a deep, nuanced portrait of today’s and tomorrow’s kids. Touching on themes like interests, identity, play, and platforms, this session offers a deep dive into the emotional needs, values, and creative expectations of today’s and tomorrow’s kids. With powerful quotes from kids themselves and actionable takeaways for content creators, it’s a future-focused session grounded in what young audiences truly want and need.

 

3.  YouTube & Discoverability: Tools, Trends, and Tactics to Grow Your Audience

Join Stephanie Wilson Bonin and Mac Malik from YouTube for an insightful session on how to maximize the visibility of educational and children’s content on the platform. This presentation will explore YouTube’s discoverability tools and analytics, with a focus on the YouTube Player for Education—an ad-free, curated environment designed to support learning. Gain practical tips and strategic insights to help your content reach and engage the right audiences

4.  Keynote Speaker:- (TBC)– a success story
Two special guests share their journey and the factors behind your success—particularly how they’ve managed to reach such a wide yet targeted audience across multiple media platforms. Their experience stands as a powerful example of discoverability done right

5. Beyond Broadcast: Building Big Audiences for Every Screen - YouTube and more

In today’s oversaturated digital landscape, reaching children and families requires more than just presence—it demands purpose, creativity, and strategic thinking. In this session, panelists will exchange ideas on how to successfully grow children’s content across platforms like YouTube, Roblox, and social media, even with modest budgets. A recurring question from our organizing committee—and one that will guide this discussion—is how to stand out without simply replicating what others have done. What truly connects with today’s children and families? The conversation will explore adapting IPs for digital-native audiences, building fan engagement, extending brands into interactive environments, and navigating monetization and compliance challenges. This session is for creators, producers, and media professionals seeking fresh, effective approaches to connecting with young audiences across every screen.

6. The Importance of Trust in Indigenous Productions: Demystifying Narrative Sovereignty

This panel explores Indigenous narrative sovereignty and the keys to respectful, equitable collaboration between Indigenous and non-Indigenous production companies. Panelists will discuss how trust, transparency, and active listening are essential to creating authentic stories led by Indigenous communities. Through real-world examples, the conversation will highlight the growth of Indigenous media in Canada, including APTN’s pivotal role over the past 25 years. The panel will also address current challenges, best practices, and future paths for culturally respectful audiovisual production. A must-attend for industry professionals seeking to build fair, lasting partnerships rooted in Indigenous narrative sovereignty.

7.   International Co-Productions and Productions in films, series and others:  How to Partner for a Global Audience
As U.S. protectionism and shifting incentives reshape Canada’s audiovisual landscape, international co-film, tv and media production is becoming an essential business model in the kids’ media industry. This panel brings together producers, and funding representatives to explore the co-pro opportunities and challenges, including: the benefits of the Canadian treaties’ framework, designing projects at co-development stage, key steps to building relationships with future international partners in films, series and other media productions. Focusing on both creative and financial dimensions, the discussion will also cover the vital role for co-productions and productions, that shape reception, attract funding, and enhance cultural exchange. Attendees will leave equipped with best practices and actionable insights, alongside strategies for leveraging support, and other key organizations to successfully develop and showcase international project

8.  The energy is there !

In closing, attend a motivational talk with writer-director Tope Babalola, a digital content creator with over 2 million followers across YouTube and TikTok. The Winnipeg-born Babalola is also a filmmaker and creative executive in Toronto, where he's developing a series of projects, including coming-of age young teen mystery series. From TikTok and Instagram to YouTube Shorts and emerging platforms, storytellers are redefining pacing, genre, and engagement for a young generation raised on quick hits and interactive content. So where does that leave more traditional programming? We’ll hear from a leader with insight into both the digital media world and the viewing habits of young consumers about how the visual storytelling landscape and episodic content has changed, as well as how the traditional industry can change with it while not losing sight of what makes traditional platforms unique and important.

BIOGRAPHIES

MARK YOUR CALENDAR

2026 Awards of Excellence Gala – in Montreal
Date to be announced...

 

Sponsor – Thank you!

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Others - Coming soon...

2026 Kidscreen Summit

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