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UPCOMING EVENTS

The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media.  In pursuing its mission, the Alliance encourageshigh-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians. It offers ongoing training tailored to the special needs of youth production professionals through workshops, seminars, and special events such as the Children, Youth & Media and Média-Jeunes conferences. It also offers membership benefits with rabates to entry fees to major events organized in the industry. For more information, choose an event from the dropdown menu.

For events in Toronto:

We, the YMA, acknowledge the land we work on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 signed with the Mississaugas of the Credit and the Williams Treaty signed with multiple Mississaugas and Chippewa bands. The YMA supports and promotes the narrative sovereignty of all Indigenous nations.

For events in Montréal:

We, the YMA, acknowledge that the land on which we gather is the traditional and unceded territory of the Kanien’kehá:ka (Mohawk) Nation, who have long served as the custodians of these lands and waters. Tiohtià:ke (Montreal) has historically been a place of meeting and exchange among many First Nations and continues to be home to a diverse Indigenous community. The YMA supports and promotes the narrative sovereignty of all Indigenous nations

 

 

News - Intro image

Toronto, May 28, 2025 – The Youth Media Alliance (YMA) unveiled the winners of the 2025 Awards of Excellence at a touching and hilarious gala held in Toronto at the famous Glenn Gould Studios. The event was hosted by Angela Son and Taran Kim from The Gangnam Project, and scripted by Daniel Fernandes. The YMA celebrates the best in Canadian media production for children and youth. 18 awards and 1 tribute were awarded during the evening

Toronto, May 28, 2025 – The Youth Media Alliance (YMA) unveiled the winners of the 2025 Awards of Excellence at a touching and hilarious gala held in Toronto at the famous Glenn Gould Studios. The event was hosted by Angela Son and Taran Kim from The Gangnam Project, and scripted by Daniel Fernandes. The YMA celebrates the best in Canadian media production for children and youth. 18 awards and 1 tribute were awarded during the evening

Congratulations to all winners!

Award of Excellence for Best Program, Live Action Non-Scripted (Preschool, Ages 3-5)
I Love My Name! - The Fabulous Show with Fay and Fluffy – produced by Lopii Productions Inc; aired on Family Jr

Award of Excellence for Best Program, Live Action Non-Scripted (Ages 6-9)
I Dream of Ballet - Dream It To Be It – produced by Lopii Productions Inc; aired on TVO, Knowledge Network

Award of Excellence for Best Program, Live Action Non-Scripted (Ages 9+)
Pickleball - 604 - All Round Champion - Season 6 – produced by Blue Ant Studios; aired on TVO, BYUtv, Knowledge Network, PCCW Media

Award of Excellence for Best Program, Live Action Scripted (Preschool, Ages 3-5)
The Case of the Uncompromising Community – Wordsville – produced by Sinking Ship Entertainment; aired on TVOKids, WNET

Award of Excellence for Best Program, Live Action Scripted (Ages 6-9)
Ursus Maritimus – Jane – produced by Sinking Ship Entertainment; aired on Apple TV+

Award of Excellence for Best Program, Live Action Scripted (Ages 9+)
Feels Like Home - Beyond Black Beauty – produced by Sinking Ship Entertainment, Leif Films; aired on Amazon Prime, Family Channel

Award of Excellence for Best Gaming or Interactive Experience
Echo Hunter – produced by CBC Kids; available on https://www.cbc.ca/kids/games/all/echo-hunter

Award of Excellence, Outstanding Youth Ensemble
All Round Champion - Season 6 - Cast - Blue Ant Studios

Award of Excellence, Outstanding Youth Performer
Ava Louise Murchison - Jane - Sinking Ship Entertainment

Award of Excellence for Best Program, Short Form Content (Preschool, Ages 3-5)
Starstruck - Silly Paws – produced by CBC Kids; aired on CBC
The Art Show / Giving Feels Good / Bathtime for Harry - Happy Place – produced by Imagine Create Media Inc.; aired on TVO

Award of Excellence for Best Program, Short Form Content (Ages 6-9+)
Getting Your First Betta Fish - Street Cents – produced by CBC Kids; aired on CBC

Award of Excellence for Best Program, Animation (Preschool, Ages 3-5)
Sleepover Party Pooper / Great Growl-Mom - Let's Go, Bananas! – produced by 9 Story Media Group, Brown Bag Films; aired on CBC

Award of Excellence for Best Program, Animation (Ages 6-9+)
Pirates of the Cabbage'an - Total Drama Island – produced by Fresh TV Inc.; aired on Cartoon Network

Award of Excellence for Best Narrative Film or One-Off Special
Snoopy Presents: One-of-a-Kind Marcie – produced by WildBrain; aired on Apple TV+

Award of Excellence, Best Hosts or On-Air Personality of the year
Ainara Alleyne (Ainara's Bookshelf)

Award of Excellence, Grand Prize
The Day the Music Schneid (103) - Davey & Jonesie’s Locker – produced by Blue Ant Studios; aired on Amazon Prime, Hulu

Award of Excellence, Emerging Talent Award
Lindsay Lee

Award of Excellence, Outstanding Achievement Award
Marney Malabar

Tribute to APTN (Aboriginal Peoples Television Network) for their 25th anniversary


The 2025 YMA Awards of Excellence are made possible by the financial support of our sponsors. Many thanks to: CBC Kids, Apartment 11 Productions, APTN, Canada Media Fund, Knowledge Network, TVOkids, Lopii Productions, Telefilm Canada, Spin Master, Sinking Ship Entertainment, Landslide Entertainment, WildBrain Studios, 9 story media group, Epic Story Media and Worlds, Thunderbird Entertainment, Canadian Media Producers Association  and Guru Studio

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2026 Kidscreen Summit

Request your promo code now!

alliance@ymamj.org

 

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OIAF - Kidscreen - MIPCOM & MIPJunior
BANFF - Content Canada - Access Canada
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Save $20 to $600
alliance@ymamj.org

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2025 Conference

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on November 19!

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CONTACT INFORMATION
5165 Sherbrooke West Suite 407 | Montreal, QC CANADA H4A 1T6
514 483-5417 |  alliance@ymamj.org

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Recognition of indigenous narrative sovereignty

When in Toronto: We, the YMA, acknowledge the land we work on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 signed with the Mississaugas of the Credit and the Williams Treaty signed with multiple Mississaugas and Chippewa bands.

When in Montreal: We, the YMA, acknowledge that the land on which we gather is the traditional and unceded territory of the Kanien’kehá:ka (Mohawk) Nation, who have long served as the custodians of these lands and waters. Tiohtià:ke (Montreal) has historically been a place of meeting and exchange among many First Nations and continues to be home to a diverse Indigenous community.

The YMA supports and promotes the narrative sovereignty of all Indigenous nations

Recognition of the Canadian Screen Industry's Statement of Values

The YMA joins organizations across Canada’s screen industry to say: this is what we stand for and commit to:
1. Representation – Ensuring Canadian and Indigenous stories are seen and heard.
2. Reflection – Everyone in Canada should see themselves on screen.
3. Showcase – Telling our stories to the world.
4. Reconciliation – Taking real steps to work with and support Indigenous storytellers.
5. Diversity – Making room for a wide range of lived experiences and perspectives.
6. Access – Breaking down barriers to participation and opportunity.
7. Support – Backing the screen industry as a vital part of our economy and culture.
8. Collaboration – Working across sectors and borders to strengthen our industry.
9. Sustainability – Creating a future that works for people and the planet.
10. Accountability – Setting goals, tracking progress, and staying honest about where we are.
11. Equity – Actively dismantling systemic discrimination in all its forms.

Mitigating the Environmental Impact of Events

The YMA helps mitigate the environmental impact of all its activities by adopting sustainable practices throughout the event. This includes choosing venues with strong green policies, reducing printed materials by prioritizing digital programs, and encouraging participants to use reusable water bottles and coffee cups. Offering plant-based and locally sourced menu options, minimizing single-use plastics, and ensuring effective waste sorting and recycling on-site are also important steps. Finally, the YMA promotes low-carbon travel by encouraging public transit, carpooling, or virtual participation options where possible, ensuring the conference remains both impactful and environmentally responsible.

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