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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships.

Learn more about our mission

News

Meet the 2025 YMA-TAAFI John Rooney Creator Scholarship winners

Montreal, February 4, 2025 – The Youth Media Alliance (YMA) and Toronto Animation Arts Festival International (TAAFI) are delighted to announce the recipients of the John Rooney Creator Scholarships! The fund was established to honor the late John Rooney’s ardent support of LGBTQ2S+ talent in children, youth, and family animation, and has 2 streams of professional development: Content Development and Scriptwriting.

Networking meetings with international delegations in San Diego

Montreal, January 28, 2025 - Members of the Canadian delegation are cordially invited to networking meetings with international delegations from Spain, the United Kingdom and Taiwan, in the Canada area at 9 a.m. on February 10, 11 and 12. 

The YMA is pleased to announce that it has submitted a brief to the CRTC Consultation 2024-288.

Montreal, January 20, 2025 - The YMA is pleased to announce that it has submitted a brief to the CRTC Consultation on The Path Forward - Defining 'Canadian Program' and supporting the creation and distribution of Canadian programming in the audio-visual sector.

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Upcoming Events

YMA invites the industry to its Town Hall Forum

Montreal, November 27, 2024 - YMA invites the youth media community to a cross-Canada forum, presented virtually in English and French, to discuss the realities and challenges we face, on December 12, 2024 from 2 to 4 p.m. and/or to submit a discussion paper by December 10, 2024.  

Registration for the 2024 Youth Media Conference are open!

YMA will be pleased to present its Youth Media Conference on November 5 and 6, 2024 in Montreal - a one-day conference followed by a one-day screening of the Prix Jeunesse International.

Alongside the conference's impressive list of speakers, panelists and moderators, the winner of the YMA 2025 Andra Sheffer Scholarship will be announced, the YMA AGM will take place and Board members will be elected, and finally the YMA Prix Jeunesse will be presented, including the Prix Jeunesse 2024 from Munich.
 

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Register for the YMA Prix Jeunesse International

Annually, the YMA gathers all the best and most innovative programme entries from the latest PRIX JEUNESSE INTERNATIONAL festival happening every second year in Munich.

The YMA Prix Jeunesse is meant to be a training tool that carries the festival’s creative and challenging atmosphere worldwide. It includes, on the given year that the international event occurs, the screening of the Prix Jeunesse International winners within the programming of the YMA Children & Youth Conference, and on the hiatus year of the international event, all videos are made available on the YMA Media Gallery.

This is a unique opportunity to see content from around the world that you won’t find anywhere else. 

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More Events

2025 Kidscreen Summit

Book Appointment & Send in videos
Deadline: Jan. 10 2025

More Details

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Rebate

Content Canada - OIAF - Kidscreen
Request the Promo Code
Save $20 to $600
alliance@ymamj.org

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Candidates pool

Call for Entries

From January 15 to March 2

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