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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships.

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News

An Open Letter from the Youth Media Alliance

Dear Members,

As you know, the Shaw Rocket Fund is fighting to maintain vital support for Canadian kids’ content. Rogers has stopped its contributions as of this month, but we believe those contributions should continue until August 2026, when their licence term is up for renewal. To that end, Rocket Fund has filed a Part 1 Application with the CRTC, opening the door for public interventions.

The YMA has already participated by submitting a letter of support (below). Now, we encourage you to add your voice. During the Rogers/Shaw hearing, producer interventions made a real difference—and they can again.

YMA Launches its 2025 Conference in Toronto with Great Fanfare: Imagining the Media That Shapes Us

Montreal, August 27, 2025 – Youth Media Alliance (YMA) is proud to announce the much-anticipated return of its flagship conference Children, Youth & Media, taking place on November 19, 2025, at the Glenn Gould Studio in Toronto. Under the theme “Imagining the Media That Shapes Us”, the event will bring together more than 200 industry professionals to explore the trends reshaping the world of youth content.

Youth Media Alliance Joins Forces with MediaSmarts for Media Literacy Week 2025

Montreal, August 26, 2025 – The Youth Media Alliance (YMA) is proud to announce its collaboration with MediaSmarts, Canada’s centre for digital media literacy, for the 20th anniversary of Media Literacy Week, taking place October 27–31, 2025.

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Upcoming Events

YMA invites the industry to its Town Hall Forum: The Funding Landscape!

Montreal, March 26, 2024 - YMA invites the youth media community to a cross-Canada Town Hall Forum on April 16 2025 at 2 p.m. ET, presented virtually in English and French, to continue sharing the issues you are facing during this virtual gathering; recap all that has been done recently, share updates on different consultations and actions taken, AND what is the funding landscape now, and moving forward what is next. 

YMA invites the industry to its Town Hall Forum

Montreal, November 27, 2024 - YMA invites the youth media community to a cross-Canada forum, presented virtually in English and French, to discuss the realities and challenges we face, on December 12, 2024 from 2 to 4 p.m. and/or to submit a discussion paper by December 10, 2024.  

Registration for the 2024 Youth Media Conference are open!

YMA will be pleased to present its Youth Media Conference on November 5 and 6, 2024 in Montreal - a one-day conference followed by a one-day screening of the Prix Jeunesse International.

Alongside the conference's impressive list of speakers, panelists and moderators, the winner of the YMA 2025 Andra Sheffer Scholarship will be announced, the YMA AGM will take place and Board members will be elected, and finally the YMA Prix Jeunesse will be presented, including the Prix Jeunesse 2024 from Munich.
 

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2026 Kidscreen Summit

Request your promo code now!

alliance@ymamj.org

 

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BANFF - Content Canada - Access Canada - OIAF - Kidscreen
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Save $20 to $600
alliance@ymamj.org

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2025 Conference

Join us in Toronto
on November 19!

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