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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships.
Montreal, April 16, 2025 - The Youth Media Alliance is proud to announce the launch of the 2025 edition of the Steven DeNure Scholarship, a flagship initiative designed to support the emergence of new talent in Canada’s youth content sector. Companies interested in participating have until May 16, 2025, at 5 p.m. (ET) to submit their applications.
Montreal, April 10, 2025 – Youth Media Alliance (YMA) is saddened to learn of the passing of Robert Roy on April 7, 2025. Founder of the organization, staunch advocate for quality youth content, and a living archive of Canada’s public broadcasting history, Robert Roy leaves behind a legacy of immeasurable value.
Montreal, March 26, 2025 – The Youth Media Alliance (YMA) proudly announces it will attribute two special awards at the upcoming Awards of Excellence Gala; its Outstanding Achievement Award to Marney Malabar, and its Emerging Talent Award to Lindsay Lee.
Montreal, March 26, 2024 - YMA invites the youth media community to a cross-Canada Town Hall Forum on April 16 2025 at 2 p.m. ET, presented virtually in English and French, to continue sharing the issues you are facing during this virtual gathering; recap all that has been done recently, share updates on different consultations and actions taken, AND what is the funding landscape now, and moving forward what is next.
Montreal, November 27, 2024 - YMA invites the youth media community to a cross-Canada forum, presented virtually in English and French, to discuss the realities and challenges we face, on December 12, 2024 from 2 to 4 p.m. and/or to submit a discussion paper by December 10, 2024.
YMA will be pleased to present its Youth Media Conference on November 5 and 6, 2024 in Montreal - a one-day conference followed by a one-day screening of the Prix Jeunesse International.
Alongside the conference's impressive list of speakers, panelists and moderators, the winner of the YMA 2025 Andra Sheffer Scholarship will be announced, the YMA AGM will take place and Board members will be elected, and finally the YMA Prix Jeunesse will be presented, including the Prix Jeunesse 2024 from Munich.
CONTACT INFORMATION
5165 Sherbrooke West Suite 407 | Montreal, QC CANADA H4A 1T6
514 483-5417 | alliance@ymamj.org
When in Toronto: We, the YMA, acknowledge the land we work on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples, and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 signed with the Mississaugas of the Credit and the Williams Treaty signed with multiple Mississaugas and Chippewa bands.
When in Montreal: We, the YMA, acknowledge that the land on which we gather is the traditional and unceded territory of the Kanien’kehá:ka (Mohawk) Nation, who have long served as the custodians of these lands and waters. Tiohtià:ke (Montreal) has historically been a place of meeting and exchange among many First Nations and continues to be home to a diverse Indigenous community.
The YMA supports and promotes the narrative sovereignty of all Indigenous nations
