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The YMA highlights the key findings of a study commissioned by Téléfilm Canada and conducted by Ampere Analysis, examining the evolution of the global audiovisual content market for children and youth.
The YMA highlights the key findings of a study commissioned by Téléfilm Canada and conducted by Ampere Analysis, examining the evolution of the global audiovisual content market for children and youth.
The analysis explores consumption trends among Generation Z (1997–2009) and Generation Alpha (2010–2025), based on international data covering media consumption, investment flows, content commissioning, distribution, and Canadian exports.
The full key highlights are available in the document shared by the YMA :
Andra Sheffer Scholarship
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