Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships.

Learn more about our mission


Announcing the YMA TAAFI John Rooney Creator Scholarship Winners for 2024

Montreal, February 27, 2024 – The Youth Media Alliance (YMA) and Toronto Animation Arts Festival International (TAAFI) are delighted to announce the recipients of the John Rooney Creator Scholarships! The fund was established to honor the late John Rooney’s ardent support of LGBTQ2S+ talent in children, youth, and family animation, and has 2 streams of professional development: Content Development and Scriptwriting.

Making Canada shine at Kidscreen Summit 2024

Montreal, February 4th, 2024 – The Youth Media Alliance (YMA) and its partners are leading the Canadian Delegation to the Kidscreen Summit on February 4 to 7, 2024 at the Marriott Marquis San Diego Marina; thanks to the renewed support of Telefilm Canada, the Canada Media Fund (CMF), the Société de développement des entreprises culturelles (SODEC), Ontario Creates, and Creative BC.

Judith Beauregard to Chair the 2024 YMA Prix d’Excellence Jury

Montreal, January 23, 2024The Youth Media Alliance (YMA) is pleased to announce that Judith Beauregard, Tobo Studio producer and partner, will chair the 2024 YMA Prix d’Excellence Jury. The Prix d’Excellence honors Canada’s best youth programming productions-French Language.

This year, the gala night will be a special one. It will be held on May 22nd beginning with a cocktail held simultaneously in Toronto and in Montreal to celebrate the YMA 50th Anniversary paying tribute to key people who have contributed to the advancement of the YMA over the years, and then the regular awards gala will follow in Montreal only with the distribution of prizes.

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Upcoming Events

2024 Kidscreen Summit

The YMA will be attending the 2024 Kidscreen Summit in San Diego (February 4 to 7), thanks to renewed support of Telefilm Canada, the Canada Media Fund (CMF), the Société de développement des entreprises culturelles (SODEC), Ontario Creates, and Creative BC.

Request the Promo Code for the rebaite, Send your Video and Book appointments


Call for Entries for PRIX JEUNESSE INTERNATIONAL 2024!

We invite you to submit your best children’s and youth TV programmes of the last two years to the competition.

Deadline for programme submissions: 8 December 2023. You can find the contest rules and entry forms on our website:

2023 YMA Ball Brawl

The YMA Ball Brawl – an epic dodgeball tournament featuring the best of the Canadian youth media industry battling for the 2023 title of YMA Dodgeball Champion! 

More Events

Awards of excellence 2024 - French Language

Call for Nominations
Deadline: Feb. 16, 2024


2024 Kidscreen Summit

Book Appointment & Send in videos
Deadline: Jan. 12 2024


YMA Diversity, Equity, and Inclusion Scholarship

Call for Applications

Deadline Candidates: March 1, 2024
Deadline Companies: April 15, 2024


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