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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

Learn more about our mission

News

YMA Launches Its 2025 Children, Youth & Media Conference in Toronto

Toronto, November 19, 2025 – YMA is pleased to present its Children, Youth & Media Conference, taking place today at the CBC Glenn Gould Studio in Toronto, ON — a full-day event… 

YMA Announces the Winner of the 2026 Andra Sheffer Scholarship

Toronto, November 19, 2025 – The Youth Media Alliance (YMA) is proud to announce that Lisa Pryce, a student in the RTA Media Production program at Toronto Metropolitan University, has been selected as the recipient of the 9th Andra Sheffer Scholarship. This prestigious scholarship recognizes an exceptional student committed to building a career in children’s screen-based media. 

YMA is pleased to announce the renewal of its Board of Directors 2025-26

Montreal, November 12, 2025 – The Youth Media Alliance (YMA) is pleased to announce the renewal of all members of its Board of Directors for the 2025-2026 fiscal year, as well as the terms of co-chairs Athenas Georgaklis, Independent Producer, and Maria Kennedy of Little Engine Moving Pictures.

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Upcoming Events

Early Black Friday - Nov. 7 2025

NEXT 25 REGISTRATIONS FOR ONLY $215

Be among the next 25 people to register for our November 19 Conference and get your ticket for $215 (that’s 25% OFF the regular rate)!

This reduced rate is available for the first 25 registrations made this Friday, November 7 only (until 11:59 p.m.)!

Don’t miss out!

YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

Youth Media Alliance (YMA) is proud to announce the much-anticipated return of its flagship conference Children, Youth & Media, taking place on November 19, 2025, at the Glenn Gould Studio in Toronto. Under the theme “Imagining the Media That Shapes Us”, the event will bring together more than 200 industry professionals to explore the trends reshaping the world of youth content.

A Toast to YOUth

See you tonight Toronto!
Have you reserved your spot?

YMA invites you to the very first cocktail event of the series A Toast to YOUth! presented by Little Engine Moving Pictures.

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2026 Kidscreen Summit

Request your promo code now!

alliance@ymamj.org

 

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Rebate

OIAF - Kidscreen - MIPCOM & MIPJunior
BANFF - Content Canada - Access Canada
Request the Promo Code
Save $20 to $600
alliance@ymamj.org

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2025 Conference

Join us in Toronto
on November 19!

Register now

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