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AdvertisementThe Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

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News

Telefilm Canada: Audiovisual Content Analysis Report for Children

The YMA highlights the key findings of a study commissioned by Téléfilm Canada and conducted by Ampere Analysis, examining the evolution of the global audiovisual content market for children and youth.

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SUMMARY – 2026 Overview of Canadian Youth Viewing Habits (OTM Junior)

The 2026 AQPM synthesis, based on data from OTM Junior, presents key trends in audiovisual consumption among Canadian youth aged 2 to 17, distinguishing between francophone and anglophone markets.

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Youth Media Alliance welcomes recognition of the strategic role of youth content in the Québec Audiovisual Strategy 2026–2031

Montreal, June 23, 2026 — The Youth Media Alliance (YMA) welcomes the Québec Audiovisual Strategy 2026–2031, which recognizes the importance of supporting a diverse and innovative audiovisual offering capable of reaching new generations.

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Upcoming Events

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The 2026 Awards of Excellence will be announced soon - Buy your tickets

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Early Black Friday - Nov. 7 2025

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YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

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A Toast to YOUth

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Awards of Excellence 2025

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YMA invites the industry to its Town Hall Forum: The Funding Landscape!

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BANFF

Request your promo code now!
alliance@ymamj.org
 More information here

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