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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

Learn more about our mission

News

Recommendations for the 2026 Pre-Budget Consultations

Montreal, May 19 2026 - The Youth Media Alliance (YMA) will submit recommendations for the 2026 Pre-Budget Consultations on May 22 2026. Canada’s audiovisual sector is facing a period of significant instability marked by declining production volumes, reduced commissioning, job losses, and growing financial pressure on independent producers and creators. Children’s and youth content — particularly original Canadian programming serving audiences aged 0–17 in both English and French — has been disproportionately affected despite its cultural, educational, and economic importance.

As the federal government prepares its next budget, the Youth Media Alliance (YMA) urges the Standing Committee on Finance to recognize children’s and youth media as essential cultural infrastructure that contributes to Canadian identity, language preservation, education, digital literacy, and export growth.

The YMA respectfully recommends the following measures:

Youth Highlights of CMPA's Profile 2025

The YMA is committed to helping our members stay on top of the latest industry intelligence and better understand the evolving landscape for children’s and youth media in Canada.

The YMA honors Sarah Perreault and Mayssoun Tadlaoui at the 2026 Prix d’excellence gala

Montreal, April 8, 2026 – For the annual gala of its French-language awards of Excellence (Prix d’excellence), the Youth Media Alliance (YMA) dedicates the Prix pour une carrière vouée à l’excellence (Outstanding Achievement) to Sarah Perreault and the Prix de la Découverte to Mayssoun Tadlaoui (Outstanding Youth).

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Upcoming Events

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The 2026 Awards of Excellence will be announced soon - Buy your tickets

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Early Black Friday - Nov. 7 2025

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YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

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A Toast to YOUth

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Awards of Excellence 2025

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YMA invites the industry to its Town Hall Forum: The Funding Landscape!

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2026 Awards of Excellence

Join us to celebrate…
Tickets on Sale Now !

More information here

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OIAF - Kidscreen - MIPCOM & MIPJunior
BANFF - Content Canada - Access Canada
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BANFF

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